I redesign digital structures so search systems, both human and machine, can correctly interpret, retrieve, and route your expertise.
SEO is no longer an audience game.
It is a structure and clarity game.
Most organizations don’t surface when they should. This is not for lack of expertise, but because their information is fragmented, ambiguous, or arranged in ways search systems cannot reliably understand.
Visibility now depends on how clearly your site expresses what it is, how it fits together, and where each part belongs.
I don’t optimize for traffic. I architect the underlying structure so your information becomes easy to retrieve across Google, LLMs, and emerging answer engines.
The goal is unavoidable clarity.
Search today isn’t a list of blue links. It is a graph. Google, LLMs, and answer engines interpret sites as networks of meaning: nodes (topics, products, concepts) and edges (relationships, hierarchy, navigation).
Your outcomes depend on how coherently that graph is built. Structure outperforms volume. Coherence outperforms content. Architecture, not tactics, determines whether your brand is surfaced, cited, or trusted across retrieval systems.
I work with B2B organizations where buying involves evaluation, constraints, or technical decision-making rather than impulse behavior.
Agencies optimize checklists. I focus on structural economics: how your information is organized, how buyers interpret it, and how intent flows into decision pathways.
This is not content production. It is aligning your digital architecture with the way your best customers think and decide.
Understanding how your buyers search and evaluate, then structuring your site so the right pages own the right intent.
Clear hierarchy. Clean relationships. A site that expresses meaning through its structure, not just its content.
Reducing friction between discovery and decisive action, whether that action is evaluating, quoting, specifying, or purchasing.
Replacing traffic metrics with indicators that matter: movement, evaluation depth, and contribution to revenue.
A 30-day structural assessment of your search landscape: intent, hierarchy, consolidation, and retrieval gaps. This is distilled into a capital-efficient roadmap.
Hands-on partnership to ensure the architecture is implemented correctly. No handoff docs that die in backlog, but rather working systems deployed to spec.
I am currently at maximum capacity with active partners. To maintain execution standards, I am not accepting new inquiries at this time.
Next availability window: Q1 2026